We Are Designers

One year ago this day Jack Nack announced on his blog that after twenty years, Photoshop was finally getting a logo. With such a long history of using a sans serif font when referencing the product, usually complimented by the Adobe logo, many designers were shocked by this announcement. Yet many more were shocked by the logo itself.
One reply on Jack Nack’s blog seemed to sum the collective’s thoughts. “Did Microsoft take over creative direction at Adobe?”

According to the press docs: To represent this rich family of products, Adobe is introducing the Photoshop visual logo. This logo will soon appear in all Photoshop-related marketing, so keep an eye out for it. The Photoshop logo on a product, service, or technology, represents the rich legacy, technical quality, and attention to detail that has made Photoshop the gold standard in digital imaging.

Now… The real question. Since the launching of the logo has the branding of it made people more aware of Photoshop itself? Has this logo rejuvenated the creatives that use Photoshop? Have we seen commercials, print ads, web ads or anything else promoting the various Photoshop applications using this new logo?

As of today the only place I’ve really seen the logo being used to brand anything Photoshop related is on Adobe’s Photoshop Family page and Photoshop.com.

This entry was posted on Wednesday, September 17th, 2008 at 1:56 am and is filed under Photoshop.